Said Baaghil is the author of three books: Eccentric Marketing, The Power of Belonging and Brand Revolution
He has also been featured in the books of other well-known Marketing experts such as Dan Hill (Owner & President of scientific emotional insights consultancy, Sensory Logic), a recognized authority on the role of emotions in consumer and employee behavior who has featured Said Baaghil in his book, "Emotionomics". Baaghil has also had the privilege of being interviewed by Faith Popcorn (a futurist and the CEO of BrainReserve) for her two new books on market trends
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If there's one thing in life that's constant, it's change, and it isn't easy.
But if your business continues to deny the changes around you, then you won't be in business much longer. You must constantly evolve and change, and that means breaking the rules of traditional marketing.
Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest? The way we market goods and services can play an important role in the fight against tyranny. In fact, without a shift in the commercial world, broader revolutions would have much smaller chances of success. Learn why branding should take over the old school of marketing called Trading that is still in the heart of most Middle East business. Participants in the revolution and outside observers alike will discover how a new generation of leaders can lead regional brands to a more global platform. Said provides methods for conducting business in order to make your brand thrive-no matter where your business is located; promoting organizational change; and cultivating employees that can succeed in a globalized world. He takes a wide view, examining ways in which entire nations are branding themselves to promote tourism and create stronger economies
The book is rich with useful information both for marketing professionals and for people who are simply interested in how marketing works. In that regard, Baaghil provides a useful overview of everything you need to know about marketing, which for Baaghil means finding a way to invite your audience to belong to the brand, and vice versa. Budding entrepreneurs in the early stages of founding a business would be particularly well-served to read Baaghil's advice concerning brands, since he makes a passionate argument that branding starts at the business conception stage. Business owners who don't think about their brands from the beginning, says Baaghil, are still building a brand perception-they're just building an unplanned, "wild" brand perception. By the time the new entrepreneur is ready to release a product, if he or she is thinking of branding merely as colors and a logo, it may be too late. One of the most interesting and useful parts of the book is Baaghil's ongoing engagement with the problems of business and marketing specifically with regard to the Middle East and the developing world. He speaks warmly yet firmly to Middle Eastern CEOs, providing them with needful advice that comes from his clear vision of how far there is to go, but more importantly, how great the possibilities are for business and culture in the region
Brands in Glass Houses: How to Embrace Transparency and Grow Your Business Through Content Marketing
Baaghil is co-authoring a book with content marketing consultants and founders of Sprout Content Dechay Watts and Debbie Williams. Read the article No Story? No Brand by the co-authors that has been published across the globe by leading business magazines, journals and blogs
Discover the power of belonging along with proven marketing strategies to promote brand awareness and improve results. Said Aghil Baaghil, a marketing expert who has promoted innovative methods throughout the Persian Gulf Region and beyond, explains how developing a personal relationship with consumers can help your brand and business. Using real examples, you'll find out how some of the most successful companies have used the five human senses to emphasize the power of belonging. Find out how this powerful approach can also work for you and your company. Along the way, you'll learn how to build a sustainable brand as well as strategies that will give your product and/or service a better chance to belong. Key topics include: • the reach of your product and how to extend it; • the sensory and emotional content of brands; • important brand elements; • case studies of Middle Eastern errors in marketing approaches. Stop ignoring what your audience wants and start delivering. Join a marketing maven as he shares proven methods to build your credibility and achieve significantly better results using The Power of Belonging
The nouveau riche. The petit bourgeouisie. The well-to. The affluent. The conspicuous consumers. The people whom we might call the “Glamour Globals.” History, literature, and sociology unfortunately repeat the all-too-often objectionable tale of people who suddenly come into money, and seem to have no better purpose for that money than to flaunt it, requiring ever more money so that they may be show-offs and of course they long to acquire ever more—more money, more goods—and seemingly with no higher purpose than to display that they have these things. Money, for such people, is power and status, not to do something positive with, but to have, end of story
The tale of conspicuous consumption—which refers to using buying decisions as a form of displaying one's social status—and of its close cousin “invidious consumption”—which is displaying one's wealth through material possessions with the specific intention of invoking envy in others—is inevitably replaying itself again around the globe, as the globalized economy takes root in new regions and among people of all kinds