My name is Baaghil, I am a consultant, author, and a speaker. For the past 15 years, I've helped clients find their market's secret hot spot, and eventually, I realized my strategy was never for their business to be different but also to become relevant.
In my Relevance approach, I focus on 3 key aspects:

• How to Disrupt the category
• How to Create a sub-category
• How to eventually Become the Point of Reference to the category

Relevance optimizes brands' potential from just trying to becoming the reason and the purpose.
Being out of the box is an idea but every great idea requires distinctive values to remain relevant. I look forward to taking you on this journey, it's the journey that optimizes businesses to capture their great potential and become the name in their respective category.